Safe. Fun. Yum! Millions of kids choose Yum! Millions of parents choose Safe. Personal care is a personal choice - Jack N' Jill is committed to supporting the best oral health outcomes for kids, in line with parents' preferences and dental advice. Our trusted Natural Certified fluoride-free range remains unchanged, now complemented by a new ECOCERT certified fluoride option for families who prefer or are recommended fluoride by their dentist. With the same great taste kids love and backed by rigorous safety standards, we continue to make brushing fun while helping build lifelong healthy habits. - Natural Certified Toothpaste (Ecocert) with Fluoride - Ecocert COSMOS Natural Standard Ecocert certification - Peta Certified Cruelty Free - 1000 ppm fluoride to help strengthen enamel and fight cavities - Formulated with Fluoride for children - High in xylitol (40%) - Helps protect young teeth from the causes of tooth decay - Supports healthy daily oral hygiene routines - Silica for gentle removal of plaque - Calendula to help soothe gums - Made in Australia - Vegan, Gluten Free, Fluoride Free, SLS Free, Dairy Free, Sugar- Free, No artificial colour - Safety Seal with easy open flip top cap - BPA free Unique Triple Action: The formula delivers Triple Action care, with a unique combination of Fluoride, Silica and Xylitol - to protect against tooth decay while gently cleaning teeth and removing plaque.