Smooth, sieved Organic Italian tomato passata - made purely from crushed, sun-ripened tomatoes and nothing else! Organic & Natural 1 of Your 5 a Day No Citric Acid Zero Air Miles No Added Salt or Sugar Vegan & Vegetarian Mr Organic is a plant-based and Organic brand, specialising in store cupboard staples for conscious foodies, including tomatoes, pastas, condiments, beans and pulses. Formed 14 years ago by 3 friends who realised that switching to Organic agriculture would result in better taste, better health and better environment. Organic for them is a way of life - from their Organic tomato farm in Pontinia, Italy, to the friendships they build with suppliers, to providing the best possible quality products for their customers - Mr Organic was created to make positive changes to people, the planet and all living beings.